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    2A User Study on the Acceptance of Native Advertising in Generative IR
     

    I. Zelch, M. Hagen, and M. Potthast. Proceedings of the 2024 Conference on Human Information Interaction and Retrieval, page 142–152. New York, NY, USA, Association for Computing Machinery, (2024)
    12 months ago by @scadsfct
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    • Advertising
    • Generative
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    • yaff
     
      AdvertisingGenerativeLLMsSearchinformationretrievaltopic_languageyaff
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    PUMA wird von der Universitätsbibliothek der Universität Kassel betrieben und zusammen mit dem Fachgebiet Wissensverarbeitung in Kassel und der DMIR Gruppe der Universität Würzburg entwickelt.