Publications

Ines Zelch, Matthias Hagen, and Martin Potthast. A User Study on the Acceptance of Native Advertising in Generative IR. Proceedings of the 2024 Conference on Human Information Interaction and Retrieval, 142–152, Association for Computing Machinery, New York, NY, USA, 2024. [PUMA: retrieval, LLMs, Search Advertising Generative information] URL